HIMSS and Health 2.0 European Conference Helsinki, Finland 7-9 September 2020
Juliana Bersani is co-founder and COO at OBH. An economist by background, Juliana worked in strategy consulting, with a strong emphasis in finance and M&A, before moving into the healthcare sector. Following a MBA from CASS Business School, she joined a large international organisation that provides research, consulting, and technology services to healthcare providers worldwide, with focus on quality and operational efficiency in acute care. She concentrated on new market entry and international sales strategy for Latin America and Southern Europe, working with acute providers’ C-suite in trying to identify solutions to their immediate strategic needs. At OBH, Juliana’s focus is twofold; drawing upon a strong background in statistics, her work involves accurate measurement and presentation of outcomes data, ensuring metrics are a true representation of outcomes performance. Juliana’s work also includes reimbursement and contracting for outcomes, having co-authored the paper “Contracting for Outcomes: A Value-Based Approach”, written as a partnership between OBH and Capsticks.