Jeroen van Roon is member of the executive board at OLVG Hospital Amsterdam. Part of his responsibilities are Sales, Innovative Contracting, Innovative IT & Infrastructure development. He is 52 years old, lives with wife and kids at the lake encaspulating Amsterdam and enjoys his daily bike-ride to one of the four locations of the hospital or one if its many partners in the city. The hospital is dedicated to developing a 21st century care continuum for the appr. 1 million Amsterdammers.