Jessica DaMassa is a health innovation consultant and the Executive Producer and Host of the 'WTF (What's the Future?) Health Show. Through WTF Health, Jessica is planning to cover 17 different health tech conferences in 11 different countries over this next year, in effort to talk to everyone everywhere about the future of the health industry and WTF is wrong with it right now. Jessica continues to consult with healthcare companies on innovation initiatives including building new brands, launching new products and refining their value proposition messaging. Prior to starting her own business, Jessica worked in both brand strategy and innovation at Blue Cross Blue Shield of Florida.