Have you realised how intense the push for Engagement is these days? Your social media networks are begging for your attention. Your phone notifications are interrupting you (even if you choose to ignore them). Your colleagues are reminding you about that email. While your family is asking you to join them for dinner - at last.
Change is hard.
Behaviour Change is even harder.
And Behaviour Change is hardest when applied in healthcare.
From weight control to smoking cessation to reducing alcohol consumption to taking our medications, Health Behaviour Change is everywhere. Not only that, but it is also growing in intensity and need, exactly because it is very hard to get right.
A good example is the challenge of medication adherence: your doctor (the ultimate authority for your medical condition, whom you are actually paying indirectly or even directly), asks you to take a pill (which you are also paying indirectly or even directly) – and …you don’t.
Many have attempted quick and easy solutions, but most have failed. Persuading someone to change their behaviour does not simply require the expert knowledge and the right message. Without long-term engagement, understanding, mutual trust, and motivation, the message will fall on deaf ears and future attempts will be even less likely to succeed.
Especially when it comes to patients, engagement and behaviour change are necessary – but not sufficient – for achieving the desired health outcomes. Here are some thoughts:
Join the discussion in Helsinki on June 13th, in the very aptly named session “Engagement and Behaviour Change for every age and stage”.
CEO, Care Across